Through Joy and Laughter we Connect
Refined Joy & Sustainability
Sustainability is very important to our brand. This is because we want to make a strong positive impact on the world and how could we do so if the production of our products would do the exact opposite? We wish to spread Joy and uplift the world and be Kind to mother nature and all its inhabitants. That’s why sustainability is very important to us.
What makes us sustainable?
Organic Cotton
All our clothing is purely made out of organic cotton. Organic cotton is so much better than “normal cotton” also known as conventional cotton in every single way!
Recycled packaging
Our packaging is made from firm recycled paper which is also 100% biodegradable. Giving the used paper another purpose in life!
Certified by the best
Our clothing is certified by world leading organizations in the clothing and fabric industry based on sustainability, transparency and equality. These organizations are GOTS, FWF, OEKO-TEX and PETA.
No over-production
We only produce our clothing when an order is placed. This way we do not waste unnecessary materials and energy and this means that every order is specially made for you!
We use no plastics
We use as good as no plastics! Not in our clothing, not in our packaging and not in our thank you cards and more. Everything is made from natural materials. Our clothing is 100% organic, our packaging and cards are made of 100% biodegradable recycled paper.
Embroidery & Water-based inks
Most of our designs are embroidered. It more durable, but when we do print our clothing we print DTG which stands for “Direct to garment”. Our ink exists of water-based pigments which will result to a refined and long lasting prints. Our inks are also GOTS-certified.
The benefits of Organic Cotton
• There are no harmful chemicals used in the whole process of growing organic cotton (like pesticides and synthetic fertilizers).
• Organic farming creates safer working and living conditions for the farmers, families and communities living in their environment. This is due to the absence of harmful chemicals.
• It does not polute our sea’s, lakes and our earth with these harmful chemicals.
• The production of organic cotton uses 91% less water compared to “normal cotton” also known as conventional cotton.
• The best part is that the used water can be used again for other purposses or it can be returned to the soil safely.
• The seeds are purely from nature. They are not genetically modified to withstand the heavy amount of pesticides sprayed onto the crops.
• The farming of organic cotton has 46% less impact on global warming because there are lower gass emissions, less energy and water used.
• It has a 26% less potential for soil erosion.
• Organic cotton is fair trade. The cotton farmers are payed a fair wage, work in safe conditions and more!
• When you wash our clothes no microplastics will be entering the waterways.
But it does't stop there!
Because fabric of organic cotton not only more sustainable but also of better quality!
• The fabric of organic cotton is stronger, softer and more durable because the cotton fibers are not weakened by the multiple chemicals and bleaches, is grown and made with care, handpicked and the fibers itself are stronger.
• It is gentle, breathable and is much better for the skin. This is due the absence of the harmful chemicals that otherwhise will stay in the clothing eventually causing often irritations. Especially to those with a sensititve skin.
Want to know more about Organic Cotton? We are going to write a BLOG about Organic Cotton soon!
Our packaging & More
Recycled & Bio-Degradable ;)
Even our packaging is sustainable! It is purely made out of recycled paper that is 100% biodegradable. Also all other thank-you cards, gift cards and more are also made from biodegradable recycled paper. It is important for us to take as much responsibility in this matter as possible. That’s why we use no plastics at all and no new paper has to be made for our doings. Why make new, when you can reuse the old and especially if it’s even better!
Certifications & Organisatons
Global Organic Texile Standard (GOTS)
The Global Organic Textile Standard (GOTS) is the world’s leading standard for production of organic fibers. It’s the most strict certification for organic cotton.
The GOTS is involved in the whole process of the production of the cotton. From growing the cotton all the way to making it into clothing. The GOTS certifications ensures that the cotton is grown without genetically modified seeds and produced without harmful chemicals. Want to know even more about GOTS? Click here.
Fair Wear Foundation (FWF)
The Fair Wear Foundation (FWF) is an independent organisation that works with apparel brands, garment workers and textile industry influencers to improve labour conditions in garment factories.
This means our clothing is produced in fair working conditions guarded by FWF. It’s important to the FWF that employment is freely chosen and there should be a freedom of association and the right to bargain. No discrimination of employment or exploitation of child labour is allowed. The workers will receive a fair living wage with reasonable hours of work within safe and healthy working conditions and this with a legally binding employment relationship. Want to know even more about FWF? Click here.
PETA
PETA stands for People for the Ethical Treatment of Animals and is the biggest animal rights organisation in the world that strive for the well-being of animals.
Our clothing is PETA approved which means that no animal tests are conducted on ingredients, formulations or finished products. Our clothing is made out of 100% vegan materials and can ensure that no harm is caused to animals in any way. Want to know even more about PETA? Click here.
OEKO-TEX
OEKO-TEX standard 100 is one of the world’s most known standards for the use and assassment of harmful substances in fabric.
The certification means that our clothing is processed without chemical substances that are harmful to human health and the environment. Standard 100 also prohibits potentially harmful substances even though these are not legally banned yet and it guarantees that our clothing complies with the EU REACH regulation. Want to know even more about OEKO-TEX standard 100? Click here.
Global Organic Texile Standard (GOTS)
The Global Organic Textile Standard (GOTS) is the world’s leading standard for production of organic fibers. It’s the most strict certification for organic cotton.
The GOTS is involved in the whole process of the production of the cotton. From growing the cotton all the way to making it into clothing. The GOTS certifications ensures that the cotton is grown without genetically modified seeds and produced without harmful chemicals. Want to know even more about GOTS? Click here.
Fair Wear Foundation (FWF)
The Fair Wear Foundation (FWF) is an independent organisation that works with apparel brands, garment workers and textile industry influencers to improve labour conditions in garment factories.
This means our clothing is produced in fair working conditions guarded by FWF. It’s important to the FWF that employment is freely chosen and there should be a freedom of association and the right to bargain. No discrimination of employment or exploitation of child labour is allowed. The workers will receive a fair living wage with reasonable hours of work within safe and healthy working conditions and this with a legally binding employment relationship. Want to know even more about FWF? Click here.
PETA
PETA stands for People for the Ethical Treatment of Animals and is the biggest animal rights organisation in the world that strive for the well-being of animals.
Our clothing is PETA approved which means that no animal tests are conducted on ingredients, formulations or finished products. Our clothing is made out of 100% vegan materials and can ensure that no harm is caused to animals in any way. Want to know even more about PETA? Click here.
OEKO-TEX
OEKO-TEX standard 100 is one of the world’s most known standards for the use and assassment of harmful substances in fabric.
The certification means that our clothing is processed without chemical substances that are harmful to human health and the environment. Standard 100 also prohibits potentially harmful substances even though these are not legally banned yet and it guarantees that our clothing complies with the EU REACH regulation. Want to know even more about OEKO-TEX standard 100? Click here.